Head-to-head
Mailchimp vs MailPoet
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Mailchimp | MailPoet | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Email marketing plugin for WordPress and WooCommerce |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick MailPoet if you need email marketing plugin for wordpress and woocommerce.
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Mailchimp alternatives →
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MailPoet alternatives →
Frequently asked
- Is Mailchimp better than MailPoet?
- It depends on your use case. Mailchimp is email marketing for smbs, while MailPoet is email marketing plugin for wordpress and woocommerce. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and MailPoet?
- Mailchimp starts at Free. MailPoet starts at Free.
- Can I migrate from Mailchimp to MailPoet?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.