Head-to-head
Mailchimp vs Mailgun
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Mailgun
Transactional email API for developers to send, track, and validate email
From $15/mo
Visit MailgunAt a glance
| Mailchimp | Mailgun | |
|---|---|---|
| Tagline | Email marketing for SMBs. | Transactional email API for developers to send, track, and validate email |
| Pricing model | Freemium | Freemium |
| Starts at | Free | $15/mo |
| Founded | 2001 | — |
| AI-native | ||
| Categories | Email Marketing | Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Mailchimp if you need email marketing for smbs. Pick Mailgun if you need transactional email api for developers to send, track, and validate email.
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Frequently asked
- Is Mailchimp better than Mailgun?
- It depends on your use case. Mailchimp is email marketing for smbs, while Mailgun is transactional email api for developers to send, track, and validate email. See the comparison above for which fits your team.
- What's the price difference between Mailchimp and Mailgun?
- Mailchimp starts at Free. Mailgun starts at $15/mo.
- Can I migrate from Mailchimp to Mailgun?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.