Lusha vs ZoomInfo

Pick Lusha if you're a rep or small sales team that needs verified emails and phone numbers, wants to start free, and wants to pay by card. Pick ZoomInfo if you're a larger revenue org that needs contact data plus intent signals, ABM and enrichment across several teams, and you're ready for a sales-led contract.

Pick Lusha if

• You're a founder, rep or team of up to 5 that needs contact data without procurement.
• You want a free plan with monthly credits to test data quality first.
• You prospect from a browser extension and want reveals synced to your CRM.
• You want to plug contact data into AI agents or scripts through an API or MCP on the same credit balance.

Pick ZoomInfo if

• You run outbound at scale across SDR, marketing and RevOps teams.
• Intent signals and account-based marketing drive who you target.
• You need data delivered into a warehouse such as Snowflake, Databricks or BigQuery.
• You have the budget and patience for a custom, quote-based package.

How they differ

Pricing. As of November 2026, Lusha's free plan includes 40 credits a month. Starter is $49.90 a month on monthly billing or $37.45 a month billed annually ($449.10 a year) with 400 credits a month. Pro is $69.90 monthly or $52.45 a month annually with 600 credits, and Premium is $399.90 monthly or $299.95 a month annually with 3,400 credits. An email reveal costs 1 credit and a phone number 5. Teams of more than 5 users are asked to contact sales. ZoomInfo doesn't publish prices. Its pricing page describes custom packages by use case, a free trial, usage-based API pricing and per-dataset warehouse contracts.

Core strength. Lusha is a focused, self-serve data tool. One credit balance covers its workspace, extension, API and MCP, and it adds buying signals and ICP scoring. ZoomInfo is a broader GTM platform, with contact and company data as the base and intent, ABM, lead management and enrichment workflows on top.

Where it falls short. Lusha's credit model gets expensive for phone-heavy prospecting, because each number costs five times an email. On annual plans, unused credits reset at the end of the year. ZoomInfo's quote-only pricing makes cost hard to judge up front, and for a small team it's more platform than you'll use.