Both are self-serve contact data tools, and both are far cheaper and simpler to buy than enterprise data platforms. Pick Lusha if you're a sales rep or small sales team that prospects from LinkedIn and your CRM and wants a real free tier to start. Pick RocketReach if you mainly need to look up emails and phone numbers for specific people, including for recruiting, and value lookup refunds and rollover.
Pick Lusha if
- Your reps prospect inside LinkedIn and the CRM and want contact data where they already work.
- You want to start on a free plan with monthly credits before paying.
- You want one credit balance across the web app, browser extension, API and MCP.
- You want buying signals and ICP scoring alongside the contact data.
Pick RocketReach if
- You look up specific people one at a time, for sales, recruiting or PR outreach.
- You want to pay only for verified results, since lookups that return nothing are refunded.
- You're on a monthly plan and want unused lookups to roll over.
- You want to trial phone data before buying.
How they differ
Pricing. As of November 2026, Lusha's free plan includes 40 credits a month. Starter costs $49.90 a month on monthly billing or $37.45 a month billed annually ($449.10 a year), with 400 credits a month. Pro is $69.90 monthly or $52.45 a month annually with 600 credits. A verified email costs 1 credit and a phone number costs 5, and Lusha asks teams of more than 5 users to contact sales. RocketReach publishes self-serve Essentials, Pro and Ultimate plans with monthly or annual billing, plus phone plans, and every plan's trial includes 50 lookups. Core strength. Lusha is built around prospecting workflows: Chrome extension, CRM enrichment, company search and buying signals. RocketReach is built around the lookup. You search a person or company, reveal contact details, and export. Its rules are buyer-friendly: failed lookups are refunded, and monthly plans roll over up to 12 months of unused lookups.
Where it falls short. Lusha's phone reveals cost five times an email, so a phone-heavy team burns through Starter credits fast. RocketReach is more lookup tool than workflow tool, so reps who want signals and CRM-side prospecting get less from it. Annual RocketReach plans issue all lookups up front with no rollover.
| Lusha | RocketReach | |
|---|---|---|
| Free option | Free plan, 40 credits/mo | Trial with 50 lookups |
| Billing unit | Credits, phone costs 5x | Lookups |
| Unused credits | Roll over on monthly, up to 2x | Roll over on monthly, up to 12 months |
| Extras | Signals, ICP scoring, MCP | Lookup refunds, phone plans |