Head-to-head
Lunio vs Statcounter
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Lunio | Statcounter | |
|---|---|---|
| Tagline | Ad traffic verification and invalid click protection for paid media | Web analytics with session replay, heatmaps, and live visitor feeds |
| Pricing model | Custom | Freemium |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads, Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Lunio if you need ad traffic verification and invalid click protection for paid media. Pick Statcounter if you need web analytics with session replay, heatmaps, and live visitor feeds.
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Frequently asked
- Is Lunio better than Statcounter?
- It depends on your use case. Lunio is ad traffic verification and invalid click protection for paid media, while Statcounter is web analytics with session replay, heatmaps, and live visitor feeds. See the comparison above for which fits your team.
- What's the price difference between Lunio and Statcounter?
- Lunio uses custom pricing. Statcounter is free.
- Can I migrate from Lunio to Statcounter?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.