Head-to-head
Lunio vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Lunio | Microsoft Clarity | |
|---|---|---|
| Tagline | Ad traffic verification and invalid click protection for paid media | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Custom | Free |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads, Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Lunio if you need ad traffic verification and invalid click protection for paid media. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Lunio better than Microsoft Clarity?
- It depends on your use case. Lunio is ad traffic verification and invalid click protection for paid media, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Lunio and Microsoft Clarity?
- Lunio uses custom pricing. Microsoft Clarity is free.
- Can I migrate from Lunio to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.