Head-to-head
Lotame vs Salesforce Marketing CDP (Data 360)
Two leading programmatic & ad tech / customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Lotame
Data, identity, and audience solutions for advertisers and media owners
Custom pricing
Visit LotameSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Lotame | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Data, identity, and audience solutions for advertisers and media owners | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Customer Data Platforms, CRO & Testing | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Lotame if you need data, identity, and audience solutions for advertisers and media owners. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Lotame better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Lotame is data, identity, and audience solutions for advertisers and media owners, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Lotame and Salesforce Marketing CDP (Data 360)?
- Lotame uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Lotame to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.