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Head-to-head

Lootly vs Make

Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

Lootly logo
Lootly

Loyalty, referral, and affiliate software for e-commerce brands

Price not listed
Visit Lootly
Make logo
Make

Visual automation for complex workflows.

Free
Visit Make

At a glance

 LootlyMake
TaglineLoyalty, referral, and affiliate software for e-commerce brandsVisual automation for complex workflows.
Pricing modelPaidFreemium
Starts atNot listedFree
Founded—2012
AI-native
CategoriesInfluencer, Affiliate & Referral, AutomationAutomation
Vendor claimed

Quick take

Pick Lootly if you need loyalty, referral, and affiliate software for e-commerce brands. Pick Make if you need visual automation for complex workflows.

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Frequently asked

Is Lootly better than Make?
It depends on your use case. Lootly is loyalty, referral, and affiliate software for e-commerce brands, while Make is visual automation for complex workflows. See the comparison above for which fits your team.
What's the price difference between Lootly and Make?
Lootly doesn't publish its pricing. Make is free.
Can I migrate from Lootly to Make?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.