Head-to-head
Loops vs Mailchimp
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Loops | Mailchimp | |
|---|---|---|
| Tagline | Email platform for SaaS marketing, product, and transactional email | Email marketing for SMBs. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | — | 2001 |
| AI-native | ||
| Categories | Email Marketing, Automation | Email Marketing |
| Vendor claimed |
Quick take
Pick Loops if you need email platform for saas marketing, product, and transactional email. Pick Mailchimp if you need email marketing for smbs.
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Loops alternatives →
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Mailchimp alternatives →
Frequently asked
- Is Loops better than Mailchimp?
- It depends on your use case. Loops is email platform for saas marketing, product, and transactional email, while Mailchimp is email marketing for smbs. See the comparison above for which fits your team.
- What's the price difference between Loops and Mailchimp?
- Loops starts at Free. Mailchimp starts at Free.
- Can I migrate from Loops to Mailchimp?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.