Head-to-head
Klaviyo vs Up
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Klaviyo | Up | |
|---|---|---|
| Tagline | Email + SMS for ecommerce. | Email outreach and marketing platform built on Amazon SES |
| Pricing model | Freemium | Paid |
| Starts at | Free | $49/mo |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Email Marketing | Sales Engagement, Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Klaviyo if you need email + sms for ecommerce. Pick Up if you need email outreach and marketing platform built on amazon ses.
Browse more
Klaviyo alternatives →
Browse more
Up alternatives →
Frequently asked
- Is Klaviyo better than Up?
- It depends on your use case. Klaviyo is email + sms for ecommerce, while Up is email outreach and marketing platform built on amazon ses. See the comparison above for which fits your team.
- What's the price difference between Klaviyo and Up?
- Klaviyo starts at Free. Up starts at $49/mo.
- Can I migrate from Klaviyo to Up?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.