Head-to-head
Klaviyo vs Passendo
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Klaviyo | Passendo | |
|---|---|---|
| Tagline | Email + SMS for ecommerce. | Email ad server for newsletter publishers and advertisers |
| Pricing model | Freemium | Custom |
| Starts at | Free | Custom |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Email Marketing | Programmatic & Ad Tech, Email Marketing |
| Vendor claimed |
Quick take
Pick Klaviyo if you need email + sms for ecommerce. Pick Passendo if you need email ad server for newsletter publishers and advertisers.
Browse more
Klaviyo alternatives →
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Passendo alternatives →
Frequently asked
- Is Klaviyo better than Passendo?
- It depends on your use case. Klaviyo is email + sms for ecommerce, while Passendo is email ad server for newsletter publishers and advertisers. See the comparison above for which fits your team.
- What's the price difference between Klaviyo and Passendo?
- Klaviyo is free. Passendo uses custom pricing.
- Can I migrate from Klaviyo to Passendo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.