Head-to-head
Klaviyo vs Mailjet
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Mailjet
Email marketing and transactional email platform with API and SMTP relay
From Free
Visit MailjetAt a glance
| Klaviyo | Mailjet | |
|---|---|---|
| Tagline | Email + SMS for ecommerce. | Email marketing and transactional email platform with API and SMTP relay |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Email Marketing | Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Klaviyo if you need email + sms for ecommerce. Pick Mailjet if you need email marketing and transactional email platform with api and smtp relay.
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Frequently asked
- Is Klaviyo better than Mailjet?
- It depends on your use case. Klaviyo is email + sms for ecommerce, while Mailjet is email marketing and transactional email platform with api and smtp relay. See the comparison above for which fits your team.
- What's the price difference between Klaviyo and Mailjet?
- Klaviyo starts at Free. Mailjet starts at Free.
- Can I migrate from Klaviyo to Mailjet?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.