Head-to-head
Klaviyo vs Mailgun
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Mailgun
Transactional email API for developers to send, track, and validate email
From $15/mo
Visit MailgunAt a glance
| Klaviyo | Mailgun | |
|---|---|---|
| Tagline | Email + SMS for ecommerce. | Transactional email API for developers to send, track, and validate email |
| Pricing model | Freemium | Freemium |
| Starts at | Free | $15/mo |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Email Marketing | Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Klaviyo if you need email + sms for ecommerce. Pick Mailgun if you need transactional email api for developers to send, track, and validate email.
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Frequently asked
- Is Klaviyo better than Mailgun?
- It depends on your use case. Klaviyo is email + sms for ecommerce, while Mailgun is transactional email api for developers to send, track, and validate email. See the comparison above for which fits your team.
- What's the price difference between Klaviyo and Mailgun?
- Klaviyo starts at Free. Mailgun starts at $15/mo.
- Can I migrate from Klaviyo to Mailgun?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.