Head-to-head
Klaviyo vs Magnfi
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Klaviyo | Magnfi | |
|---|---|---|
| Tagline | Email + SMS for ecommerce. | Video testimonials, video email, and branded video tools for marketers |
| Pricing model | Freemium | Paid |
| Starts at | Free | $25/mo |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Email Marketing | Programmatic & Ad Tech, Email Marketing, Reviews & Reputation |
| Vendor claimed |
Quick take
Pick Klaviyo if you need email + sms for ecommerce. Pick Magnfi if you need video testimonials, video email, and branded video tools for marketers.
Browse more
Klaviyo alternatives →
Browse more
Magnfi alternatives →
Frequently asked
- Is Klaviyo better than Magnfi?
- It depends on your use case. Klaviyo is email + sms for ecommerce, while Magnfi is video testimonials, video email, and branded video tools for marketers. See the comparison above for which fits your team.
- What's the price difference between Klaviyo and Magnfi?
- Klaviyo starts at Free. Magnfi starts at $25/mo.
- Can I migrate from Klaviyo to Magnfi?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.