Head-to-head
Keen vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Keen | Microsoft Clarity | |
|---|---|---|
| Tagline | AI-powered marketing mix modeling and marketing investment decisions | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Enterprise | Free |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Paid Ads, Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Keen if you need ai-powered marketing mix modeling and marketing investment decisions. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Keen better than Microsoft Clarity?
- It depends on your use case. Keen is ai-powered marketing mix modeling and marketing investment decisions, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Keen and Microsoft Clarity?
- Keen uses custom pricing. Microsoft Clarity is free.
- Can I migrate from Keen to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.