Head-to-head
Keap vs Pipedrive
Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Keap | Pipedrive | |
|---|---|---|
| Tagline | CRM and marketing/sales automation for small businesses | Sales CRM for small teams. |
| Pricing model | Paid | Paid |
| Starts at | $320/mo | $14/mo |
| Founded | — | 2010 |
| AI-native | ||
| Categories | Email Marketing, CRM, Automation | Sales Engagement, CRM |
| Vendor claimed |
Quick take
Pick Keap if you need crm and marketing/sales automation for small businesses. Pick Pipedrive if you need sales crm for small teams.
Browse more
Keap alternatives →
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Pipedrive alternatives →
Frequently asked
- Is Keap better than Pipedrive?
- It depends on your use case. Keap is crm and marketing/sales automation for small businesses, while Pipedrive is sales crm for small teams. See the comparison above for which fits your team.
- What's the price difference between Keap and Pipedrive?
- Keap starts at $320/mo. Pipedrive starts at $14/mo.
- Can I migrate from Keap to Pipedrive?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.