Head-to-head
Keap vs Mailchimp
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Keap | Mailchimp | |
|---|---|---|
| Tagline | CRM and marketing/sales automation for small businesses | Email marketing for SMBs. |
| Pricing model | Paid | Freemium |
| Starts at | $320/mo | Free |
| Founded | — | 2001 |
| AI-native | ||
| Categories | Email Marketing, CRM, Automation | Email Marketing |
| Vendor claimed |
Quick take
Pick Keap if you need crm and marketing/sales automation for small businesses. Pick Mailchimp if you need email marketing for smbs.
Browse more
Keap alternatives →
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Mailchimp alternatives →
Frequently asked
- Is Keap better than Mailchimp?
- It depends on your use case. Keap is crm and marketing/sales automation for small businesses, while Mailchimp is email marketing for smbs. See the comparison above for which fits your team.
- What's the price difference between Keap and Mailchimp?
- Keap starts at $320/mo. Mailchimp starts at Free.
- Can I migrate from Keap to Mailchimp?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.