Head-to-head
Jasper vs Luma
Two leading ai writing & content tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Jasper | Luma | |
|---|---|---|
| Tagline | AI for marketing teams. | AI video and image generation platform with creative agents |
| Pricing model | Paid | Paid |
| Starts at | $49/mo | $30/mo |
| Founded | 2021 | — |
| AI-native | ||
| Categories | AI Writing & Content | Design & Creative, AI Writing & Content |
| Vendor claimed |
Quick take
Pick Jasper if you need ai for marketing teams. Pick Luma if you need ai video and image generation platform with creative agents.
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Frequently asked
- Is Jasper better than Luma?
- It depends on your use case. Jasper is ai for marketing teams, while Luma is ai video and image generation platform with creative agents. See the comparison above for which fits your team.
- What's the price difference between Jasper and Luma?
- Jasper starts at $49/mo. Luma starts at $30/mo.
- Can I migrate from Jasper to Luma?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.