Head-to-head
iubenda vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
iubenda
Privacy policy, cookie consent, and compliance for websites and apps
From $6.99/mo
Visit iubendaSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| iubenda | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Privacy policy, cookie consent, and compliance for websites and apps | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Paid | Enterprise |
| Starts at | $6.99/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Forms & Surveys, Customer Data Platforms, CRO & Testing | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick iubenda if you need privacy policy, cookie consent, and compliance for websites and apps. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is iubenda better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. iubenda is privacy policy, cookie consent, and compliance for websites and apps, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between iubenda and Salesforce Marketing CDP (Data 360)?
- iubenda starts at $6.99/mo. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from iubenda to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.