MHMartechHunt

Head-to-head

intent.ly vs Klaviyo

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

intent.ly logo
intent.ly

Onsite overlays and email remarketing for ecommerce conversion

Custom pricing
Visit intent.ly
Klaviyo logo
Klaviyo

Email + SMS for ecommerce.

Free
Visit Klaviyo

At a glance

 intent.lyKlaviyo
TaglineOnsite overlays and email remarketing for ecommerce conversionEmail + SMS for ecommerce.
Pricing modelCustomFreemium
Starts atCustomFree
Founded—2012
AI-native
CategoriesEcommerce Platforms, Email Marketing, CRO & TestingEmail Marketing
Vendor claimed

Quick take

Pick intent.ly if you need onsite overlays and email remarketing for ecommerce conversion. Pick Klaviyo if you need email + sms for ecommerce.

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intent.ly alternatives →

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Klaviyo alternatives →

Frequently asked

Is intent.ly better than Klaviyo?
It depends on your use case. intent.ly is onsite overlays and email remarketing for ecommerce conversion, while Klaviyo is email + sms for ecommerce. See the comparison above for which fits your team.
What's the price difference between intent.ly and Klaviyo?
intent.ly uses custom pricing. Klaviyo is free.
Can I migrate from intent.ly to Klaviyo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.