Head-to-head
Index Exchange vs PubMatic
Two leading programmatic & ad tech tools, compared on pricing, features, and editorial fit. Updated for 2026.
Index Exchange
Global supply-side platform and ad exchange for publishers and marketers
Custom pricing
Visit Index ExchangePubMatic
AI-powered ad tech platform for publishers, buyers, and commerce media
Custom pricing
Visit PubMaticAt a glance
| Index Exchange | PubMatic | |
|---|---|---|
| Tagline | Global supply-side platform and ad exchange for publishers and marketers | AI-powered ad tech platform for publishers, buyers, and commerce media |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech | Programmatic & Ad Tech, Paid Ads, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Index Exchange if you need global supply-side platform and ad exchange for publishers and marketers. Pick PubMatic if you need ai-powered ad tech platform for publishers, buyers, and commerce media.
Browse more
Index Exchange alternatives →
Browse more
PubMatic alternatives →
Frequently asked
- Is Index Exchange better than PubMatic?
- It depends on your use case. Index Exchange is global supply-side platform and ad exchange for publishers and marketers, while PubMatic is ai-powered ad tech platform for publishers, buyers, and commerce media. See the comparison above for which fits your team.
- What's the price difference between Index Exchange and PubMatic?
- Index Exchange uses custom pricing. PubMatic uses custom pricing.
- Can I migrate from Index Exchange to PubMatic?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.