Head-to-head
Improvely vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityAt a glance
| Improvely | Microsoft Clarity | |
|---|---|---|
| Tagline | Conversion tracking and click fraud monitoring for ad campaigns | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Paid | Free |
| Starts at | $29/mo | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Paid Ads, Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Improvely if you need conversion tracking and click fraud monitoring for ad campaigns. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Improvely better than Microsoft Clarity?
- It depends on your use case. Improvely is conversion tracking and click fraud monitoring for ad campaigns, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Improvely and Microsoft Clarity?
- Improvely starts at $29/mo. Microsoft Clarity starts at Free.
- Can I migrate from Improvely to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.