Head-to-head
illumin vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
illumin
Demand side platform with planning, insights, and incrementality measurement
Custom pricing
Visit illuminMicrosoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| illumin | Microsoft Clarity | |
|---|---|---|
| Tagline | Demand side platform with planning, insights, and incrementality measurement | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Enterprise | Free |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads, Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick illumin if you need demand side platform with planning, insights, and incrementality measurement. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is illumin better than Microsoft Clarity?
- It depends on your use case. illumin is demand side platform with planning, insights, and incrementality measurement, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between illumin and Microsoft Clarity?
- illumin uses custom pricing. Microsoft Clarity is free.
- Can I migrate from illumin to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.