Head-to-head
HubSpot vs X2CRM
Two leading email marketing / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
X2CRM
Customizable CRM with sales, marketing, and service modules in one database
From $65/mo
Visit X2CRMAt a glance
| HubSpot | X2CRM | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | Customizable CRM with sales, marketing, and service modules in one database |
| Pricing model | Freemium | Paid |
| Starts at | Free | $65/mo |
| Founded | 2006 | — |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | Marketing Project Management, Email Marketing, CRM |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick X2CRM if you need customizable crm with sales, marketing, and service modules in one database.
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Frequently asked
- Is HubSpot better than X2CRM?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while X2CRM is customizable crm with sales, marketing, and service modules in one database. See the comparison above for which fits your team.
- What's the price difference between HubSpot and X2CRM?
- HubSpot is free. X2CRM starts at $65/mo.
- Can I migrate from HubSpot to X2CRM?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.