Head-to-head
HubSpot vs WildApricot
Two leading email marketing / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
WildApricot
Membership management software for associations, nonprofits, and clubs
From $56.1/mo
Visit WildApricotAt a glance
| HubSpot | WildApricot | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | Membership management software for associations, nonprofits, and clubs |
| Pricing model | Freemium | Paid |
| Starts at | Free | $56.1/mo |
| Founded | 2006 | — |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | Email Marketing, CRM, Events & Webinars |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick WildApricot if you need membership management software for associations, nonprofits, and clubs.
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Frequently asked
- Is HubSpot better than WildApricot?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while WildApricot is membership management software for associations, nonprofits, and clubs. See the comparison above for which fits your team.
- What's the price difference between HubSpot and WildApricot?
- HubSpot starts at Free. WildApricot starts at $56.1/mo.
- Can I migrate from HubSpot to WildApricot?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.