Head-to-head
HubSpot vs SugarCRM
Two leading sales engagement / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| HubSpot | SugarCRM | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | Sales CRM for B2B teams with AI guidance and ERP integrations |
| Pricing model | Freemium | Paid |
| Starts at | Free | $68/mo |
| Founded | 2006 | — |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | Sales Engagement, CRM |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick SugarCRM if you need sales crm for b2b teams with ai guidance and erp integrations.
Browse more
HubSpot alternatives →
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SugarCRM alternatives →
Frequently asked
- Is HubSpot better than SugarCRM?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while SugarCRM is sales crm for b2b teams with ai guidance and erp integrations. See the comparison above for which fits your team.
- What's the price difference between HubSpot and SugarCRM?
- HubSpot starts at Free. SugarCRM starts at $68/mo.
- Can I migrate from HubSpot to SugarCRM?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.