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Head-to-head

HubSpot vs Smaily

Two leading email marketing / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot logo
HubSpot

The all-in-one marketing platform.

Free
Visit HubSpot
Smaily logo
Smaily

Simple email marketing and automation with a free plan up to 2,000 contacts

Price not listed
Visit Smaily

At a glance

 HubSpotSmaily
TaglineThe all-in-one marketing platform.Simple email marketing and automation with a free plan up to 2,000 contacts
Pricing modelFreemiumFreemium
Starts atFreeNot listed
Founded2006—
AI-native
CategoriesSales Engagement, Email Marketing, CRM, AutomationEmail Marketing, Landing Pages, Automation
Vendor claimed

Quick take

Pick HubSpot if you need the all-in-one marketing platform. Pick Smaily if you need simple email marketing and automation with a free plan up to 2,000 contacts.

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HubSpot alternatives →

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Smaily alternatives →

Frequently asked

Is HubSpot better than Smaily?
It depends on your use case. HubSpot is the all-in-one marketing platform, while Smaily is simple email marketing and automation with a free plan up to 2,000 contacts. See the comparison above for which fits your team.
What's the price difference between HubSpot and Smaily?
HubSpot is free. Smaily doesn't publish its pricing.
Can I migrate from HubSpot to Smaily?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.