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Head-to-head

HubSpot vs SharpSpring

Two leading email marketing / crm / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot logo
HubSpot

The all-in-one marketing platform.

Free
Visit HubSpot
SharpSpring logo
SharpSpring

Marketing automation, sales engagement, and CRM in one platform

Custom pricing
Visit SharpSpring

At a glance

 HubSpotSharpSpring
TaglineThe all-in-one marketing platform.Marketing automation, sales engagement, and CRM in one platform
Pricing modelFreemiumCustom
Starts atFreeCustom
Founded2006—
AI-native
CategoriesSales Engagement, Email Marketing, CRM, AutomationEmail Marketing, CRM, Automation
Vendor claimed

Quick take

Pick HubSpot if you need the all-in-one marketing platform. Pick SharpSpring if you need marketing automation, sales engagement, and crm in one platform.

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HubSpot alternatives →

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Frequently asked

Is HubSpot better than SharpSpring?
It depends on your use case. HubSpot is the all-in-one marketing platform, while SharpSpring is marketing automation, sales engagement, and crm in one platform. See the comparison above for which fits your team.
What's the price difference between HubSpot and SharpSpring?
HubSpot is free. SharpSpring uses custom pricing.
Can I migrate from HubSpot to SharpSpring?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.