Head-to-head
HubSpot vs Sansan
Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
Sansan
Cloud contact database for centralizing business cards and sales data
Custom pricing
Visit SansanAt a glance
| HubSpot | Sansan | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | Cloud contact database for centralizing business cards and sales data |
| Pricing model | Freemium | Custom |
| Starts at | Free | Custom |
| Founded | 2006 | — |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | CRM, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick Sansan if you need cloud contact database for centralizing business cards and sales data.
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Frequently asked
- Is HubSpot better than Sansan?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while Sansan is cloud contact database for centralizing business cards and sales data. See the comparison above for which fits your team.
- What's the price difference between HubSpot and Sansan?
- HubSpot is free. Sansan uses custom pricing.
- Can I migrate from HubSpot to Sansan?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.