Head-to-head
HubSpot vs Salesforce Marketing Cloud
Two leading email marketing / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing Cloud
AI-powered marketing platform for campaigns, personalization, and customer engagement
Custom pricing
Visit Salesforce Marketing CloudAt a glance
| HubSpot | Salesforce Marketing Cloud | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | AI-powered marketing platform for campaigns, personalization, and customer engagement |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | 2006 | — |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | Marketing Project Management, Email Marketing, Customer Data Platforms, Automation |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick Salesforce Marketing Cloud if you need ai-powered marketing platform for campaigns, personalization, and customer engagement.
Browse more
HubSpot alternatives →
Browse more
Salesforce Marketing Cloud alternatives →
Frequently asked
- Is HubSpot better than Salesforce Marketing Cloud?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while Salesforce Marketing Cloud is ai-powered marketing platform for campaigns, personalization, and customer engagement. See the comparison above for which fits your team.
- What's the price difference between HubSpot and Salesforce Marketing Cloud?
- HubSpot is free. Salesforce Marketing Cloud uses custom pricing.
- Can I migrate from HubSpot to Salesforce Marketing Cloud?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.