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Head-to-head

HubSpot vs RD Station

Two leading email marketing / crm / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot logo
HubSpot

The all-in-one marketing platform.

From Free
Visit HubSpot
RD Station logo
RD Station

Marketing automation, CRM and customer service software for Brazilian businesses

From $16/mo
Visit RD Station

At a glance

 HubSpotRD Station
TaglineThe all-in-one marketing platform.Marketing automation, CRM and customer service software for Brazilian businesses
Pricing modelFreemiumPaid
Starts atFree$16/mo
Founded2006—
AI-native
CategoriesSales Engagement, Email Marketing, CRM, AutomationEmail Marketing, CRM, Automation
Vendor claimed

Quick take

Pick HubSpot if you need the all-in-one marketing platform. Pick RD Station if you need marketing automation, crm and customer service software for brazilian businesses.

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HubSpot alternatives →

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RD Station alternatives →

Frequently asked

Is HubSpot better than RD Station?
It depends on your use case. HubSpot is the all-in-one marketing platform, while RD Station is marketing automation, crm and customer service software for brazilian businesses. See the comparison above for which fits your team.
What's the price difference between HubSpot and RD Station?
HubSpot starts at Free. RD Station starts at $16/mo.
Can I migrate from HubSpot to RD Station?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.