Head-to-head
HubSpot vs Make
Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| HubSpot | Make | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | Visual automation for complex workflows. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2006 | 2012 |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | Automation |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick Make if you need visual automation for complex workflows.
Browse more
HubSpot alternatives →
Browse more
Make alternatives →
Frequently asked
- Is HubSpot better than Make?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while Make is visual automation for complex workflows. See the comparison above for which fits your team.
- What's the price difference between HubSpot and Make?
- HubSpot starts at Free. Make starts at Free.
- Can I migrate from HubSpot to Make?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.