Head-to-head
HubSpot vs Mailchimp
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| HubSpot | Mailchimp | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | Email marketing for SMBs. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2006 | 2001 |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | Email Marketing |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick Mailchimp if you need email marketing for smbs.
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HubSpot alternatives →
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Mailchimp alternatives →
Frequently asked
- Is HubSpot better than Mailchimp?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while Mailchimp is email marketing for smbs. See the comparison above for which fits your team.
- What's the price difference between HubSpot and Mailchimp?
- HubSpot starts at Free. Mailchimp starts at Free.
- Can I migrate from HubSpot to Mailchimp?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.