Head-to-head
HubSpot vs Loom
Two leading sales engagement tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| HubSpot | Loom | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | Screen and video messaging for work communication |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2006 | — |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | Forms & Surveys, Sales Engagement, Customer Support |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick Loom if you need screen and video messaging for work communication.
Browse more
HubSpot alternatives →
Browse more
Loom alternatives →
Frequently asked
- Is HubSpot better than Loom?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while Loom is screen and video messaging for work communication. See the comparison above for which fits your team.
- What's the price difference between HubSpot and Loom?
- HubSpot starts at Free. Loom starts at Free.
- Can I migrate from HubSpot to Loom?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.