MHMartechHunt

Head-to-head

HubSpot vs Lime CRM

Two leading email marketing / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot logo
HubSpot

The all-in-one marketing platform.

From Free
Visit HubSpot
Lime CRM logo
Lime CRM

Industry-tailored CRM for the full customer journey with built-in AI

From $62/mo
Visit Lime CRM

At a glance

 HubSpotLime CRM
TaglineThe all-in-one marketing platform.Industry-tailored CRM for the full customer journey with built-in AI
Pricing modelFreemiumPaid
Starts atFree$62/mo
Founded2006—
AI-native
CategoriesSales Engagement, Email Marketing, CRM, AutomationEmail Marketing, CRM, Customer Support
Vendor claimed

Quick take

Pick HubSpot if you need the all-in-one marketing platform. Pick Lime CRM if you need industry-tailored crm for the full customer journey with built-in ai.

Browse more

HubSpot alternatives →

Browse more

Lime CRM alternatives →

Frequently asked

Is HubSpot better than Lime CRM?
It depends on your use case. HubSpot is the all-in-one marketing platform, while Lime CRM is industry-tailored crm for the full customer journey with built-in ai. See the comparison above for which fits your team.
What's the price difference between HubSpot and Lime CRM?
HubSpot starts at Free. Lime CRM starts at $62/mo.
Can I migrate from HubSpot to Lime CRM?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.