Head-to-head
HubSpot vs Klaviyo
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| HubSpot | Klaviyo | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | Email + SMS for ecommerce. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2006 | 2012 |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | Email Marketing |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick Klaviyo if you need email + sms for ecommerce.
Browse more
HubSpot alternatives →
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Klaviyo alternatives →
Frequently asked
- Is HubSpot better than Klaviyo?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while Klaviyo is email + sms for ecommerce. See the comparison above for which fits your team.
- What's the price difference between HubSpot and Klaviyo?
- HubSpot starts at Free. Klaviyo starts at Free.
- Can I migrate from HubSpot to Klaviyo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.