Head-to-head
HubSpot vs Keap
Two leading email marketing / crm / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| HubSpot | Keap | |
|---|---|---|
| Tagline | The all-in-one marketing platform. | CRM and marketing/sales automation for small businesses |
| Pricing model | Freemium | Paid |
| Starts at | Free | $320/mo |
| Founded | 2006 | — |
| AI-native | ||
| Categories | Sales Engagement, Email Marketing, CRM, Automation | Email Marketing, CRM, Automation |
| Vendor claimed |
Quick take
Pick HubSpot if you need the all-in-one marketing platform. Pick Keap if you need crm and marketing/sales automation for small businesses.
Browse more
HubSpot alternatives →
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Keap alternatives →
Frequently asked
- Is HubSpot better than Keap?
- It depends on your use case. HubSpot is the all-in-one marketing platform, while Keap is crm and marketing/sales automation for small businesses. See the comparison above for which fits your team.
- What's the price difference between HubSpot and Keap?
- HubSpot starts at Free. Keap starts at $320/mo.
- Can I migrate from HubSpot to Keap?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.