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HubSpot Sales Hub vs Salesforce CRM

Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot Sales Hub logo
HubSpot Sales Hub

AI sales software for prospecting, pipeline, and closing deals on a CRM

From Free
Visit HubSpot Sales Hub
Salesforce CRM logo
Salesforce CRM

AI-powered CRM for sales, service, marketing, and commerce teams

From Free
Visit Salesforce CRM

At a glance

 HubSpot Sales HubSalesforce CRM
TaglineAI sales software for prospecting, pipeline, and closing deals on a CRMAI-powered CRM for sales, service, marketing, and commerce teams
Pricing modelFreemiumPaid
Starts atFreeFree
Founded——
AI-native
CategoriesSales Engagement, CRMMarketing Project Management, CRM, Customer Support
Vendor claimed

Quick take

Pick HubSpot Sales Hub if you need ai sales software for prospecting, pipeline, and closing deals on a crm. Pick Salesforce CRM if you need ai-powered crm for sales, service, marketing, and commerce teams.

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HubSpot Sales Hub alternatives →

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Salesforce CRM alternatives →

Frequently asked

Is HubSpot Sales Hub better than Salesforce CRM?
It depends on your use case. HubSpot Sales Hub is ai sales software for prospecting, pipeline, and closing deals on a crm, while Salesforce CRM is ai-powered crm for sales, service, marketing, and commerce teams. See the comparison above for which fits your team.
What's the price difference between HubSpot Sales Hub and Salesforce CRM?
HubSpot Sales Hub starts at Free. Salesforce CRM starts at Free.
Can I migrate from HubSpot Sales Hub to Salesforce CRM?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.