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HubSpot Marketing Hub vs Pipedrive

Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot Marketing Hub logo
HubSpot Marketing Hub

Marketing software with CRM, content, email, social, and analytics in one platform

From $20/mo
Visit HubSpot Marketing Hub
Pipedrive logo
Pipedrive

Sales CRM for small teams.

From $14/mo
Visit Pipedrive

At a glance

 HubSpot Marketing HubPipedrive
TaglineMarketing software with CRM, content, email, social, and analytics in one platformSales CRM for small teams.
Pricing modelPaidPaid
Starts at$20/mo$14/mo
Founded—2010
AI-native
CategoriesSocial Media, Email Marketing, CRMSales Engagement, CRM
Vendor claimed

Quick take

Pick HubSpot Marketing Hub if you need marketing software with crm, content, email, social, and analytics in one platform. Pick Pipedrive if you need sales crm for small teams.

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HubSpot Marketing Hub alternatives →

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Pipedrive alternatives →

Frequently asked

Is HubSpot Marketing Hub better than Pipedrive?
It depends on your use case. HubSpot Marketing Hub is marketing software with crm, content, email, social, and analytics in one platform, while Pipedrive is sales crm for small teams. See the comparison above for which fits your team.
What's the price difference between HubSpot Marketing Hub and Pipedrive?
HubSpot Marketing Hub starts at $20/mo. Pipedrive starts at $14/mo.
Can I migrate from HubSpot Marketing Hub to Pipedrive?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.