Head-to-head
HubSpot Marketing Hub vs Mailchimp
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
HubSpot Marketing Hub
Marketing software with CRM, content, email, social, and analytics in one platform
From $20/mo
Visit HubSpot Marketing HubAt a glance
| HubSpot Marketing Hub | Mailchimp | |
|---|---|---|
| Tagline | Marketing software with CRM, content, email, social, and analytics in one platform | Email marketing for SMBs. |
| Pricing model | Paid | Freemium |
| Starts at | $20/mo | Free |
| Founded | — | 2001 |
| AI-native | ||
| Categories | Social Media, Email Marketing, CRM | Email Marketing |
| Vendor claimed |
Quick take
Pick HubSpot Marketing Hub if you need marketing software with crm, content, email, social, and analytics in one platform. Pick Mailchimp if you need email marketing for smbs.
Browse more
HubSpot Marketing Hub alternatives →
Browse more
Mailchimp alternatives →
Frequently asked
- Is HubSpot Marketing Hub better than Mailchimp?
- It depends on your use case. HubSpot Marketing Hub is marketing software with crm, content, email, social, and analytics in one platform, while Mailchimp is email marketing for smbs. See the comparison above for which fits your team.
- What's the price difference between HubSpot Marketing Hub and Mailchimp?
- HubSpot Marketing Hub starts at $20/mo. Mailchimp starts at Free.
- Can I migrate from HubSpot Marketing Hub to Mailchimp?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.