Head-to-head
HubSpot Data Hub vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
HubSpot Data Hub
Data management software for combining, cleaning, and syncing customer data
Free
Visit HubSpot Data HubSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| HubSpot Data Hub | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Data management software for combining, cleaning, and syncing customer data | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Paid | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, Customer Data Platforms, Automation | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick HubSpot Data Hub if you need data management software for combining, cleaning, and syncing customer data. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
Browse more
HubSpot Data Hub alternatives →
Browse more
Salesforce Marketing CDP (Data 360) alternatives →
Frequently asked
- Is HubSpot Data Hub better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. HubSpot Data Hub is data management software for combining, cleaning, and syncing customer data, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between HubSpot Data Hub and Salesforce Marketing CDP (Data 360)?
- HubSpot Data Hub is free. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from HubSpot Data Hub to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.