Head-to-head
Hotjar vs Viant
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Hotjar | Viant | |
|---|---|---|
| Tagline | See how visitors really use your site. | People-based programmatic advertising DSP for the open web |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | 2014 | — |
| AI-native | ||
| Categories | Analytics, Landing Pages | Programmatic & Ad Tech, Analytics |
| Vendor claimed |
Quick take
Pick Hotjar if you need see how visitors really use your site. Pick Viant if you need people-based programmatic advertising dsp for the open web.
Browse more
Hotjar alternatives →
Browse more
Viant alternatives →
Frequently asked
- Is Hotjar better than Viant?
- It depends on your use case. Hotjar is see how visitors really use your site, while Viant is people-based programmatic advertising dsp for the open web. See the comparison above for which fits your team.
- What's the price difference between Hotjar and Viant?
- Hotjar is free. Viant uses custom pricing.
- Can I migrate from Hotjar to Viant?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.