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Hotjar vs Sublime

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Hotjar logo
Hotjar

See how visitors really use your site.

From Free
Visit Hotjar
Sublime logo
Sublime

Web analytics for e-commerce and DTC brands: attribution, ROAS, LTV

From $199/mo
Visit Sublime

At a glance

 HotjarSublime
TaglineSee how visitors really use your site.Web analytics for e-commerce and DTC brands: attribution, ROAS, LTV
Pricing modelFreemiumPaid
Starts atFree$199/mo
Founded2014—
AI-native
CategoriesAnalytics, Landing PagesPaid Ads, Analytics, Customer Data Platforms
Vendor claimed

Quick take

Pick Hotjar if you need see how visitors really use your site. Pick Sublime if you need web analytics for e-commerce and dtc brands: attribution, roas, ltv.

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Frequently asked

Is Hotjar better than Sublime?
It depends on your use case. Hotjar is see how visitors really use your site, while Sublime is web analytics for e-commerce and dtc brands: attribution, roas, ltv. See the comparison above for which fits your team.
What's the price difference between Hotjar and Sublime?
Hotjar starts at Free. Sublime starts at $199/mo.
Can I migrate from Hotjar to Sublime?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.