Head-to-head
Hotjar vs Smartlook
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Smartlook
Session recordings, heatmaps, funnels, and event analytics for web and mobile apps
Price not listed
Visit SmartlookAt a glance
| Hotjar | Smartlook | |
|---|---|---|
| Tagline | See how visitors really use your site. | Session recordings, heatmaps, funnels, and event analytics for web and mobile apps |
| Pricing model | Freemium | Paid |
| Starts at | Free | Not listed |
| Founded | 2014 | — |
| AI-native | ||
| Categories | Analytics, Landing Pages | Analytics |
| Vendor claimed |
Quick take
Pick Hotjar if you need see how visitors really use your site. Pick Smartlook if you need session recordings, heatmaps, funnels, and event analytics for web and mobile apps.
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Frequently asked
- Is Hotjar better than Smartlook?
- It depends on your use case. Hotjar is see how visitors really use your site, while Smartlook is session recordings, heatmaps, funnels, and event analytics for web and mobile apps. See the comparison above for which fits your team.
- What's the price difference between Hotjar and Smartlook?
- Hotjar is free. Smartlook doesn't publish its pricing.
- Can I migrate from Hotjar to Smartlook?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.