Head-to-head
Hotjar vs SMAQ
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Hotjar | SMAQ | |
|---|---|---|
| Tagline | See how visitors really use your site. | Editable client reports and ad account monitoring for performance agencies |
| Pricing model | Freemium | Paid |
| Starts at | Free | $49/mo |
| Founded | 2014 | — |
| AI-native | ||
| Categories | Analytics, Landing Pages | Marketing Project Management, Analytics |
| Vendor claimed |
Quick take
Pick Hotjar if you need see how visitors really use your site. Pick SMAQ if you need editable client reports and ad account monitoring for performance agencies.
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Frequently asked
- Is Hotjar better than SMAQ?
- It depends on your use case. Hotjar is see how visitors really use your site, while SMAQ is editable client reports and ad account monitoring for performance agencies. See the comparison above for which fits your team.
- What's the price difference between Hotjar and SMAQ?
- Hotjar starts at Free. SMAQ starts at $49/mo.
- Can I migrate from Hotjar to SMAQ?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.