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Head-to-head

Hotjar vs Simple Analytics

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Hotjar logo
Hotjar

See how visitors really use your site.

From Free
Visit Hotjar
Simple Analytics logo
Simple Analytics

Cookieless web analytics that runs alongside GA4

From $20/mo
Visit Simple Analytics

At a glance

 HotjarSimple Analytics
TaglineSee how visitors really use your site.Cookieless web analytics that runs alongside GA4
Pricing modelFreemiumPaid
Starts atFree$20/mo
Founded2014—
AI-native
CategoriesAnalytics, Landing PagesAnalytics
Vendor claimed

Quick take

Pick Hotjar if you need see how visitors really use your site. Pick Simple Analytics if you need cookieless web analytics that runs alongside ga4.

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Frequently asked

Is Hotjar better than Simple Analytics?
It depends on your use case. Hotjar is see how visitors really use your site, while Simple Analytics is cookieless web analytics that runs alongside ga4. See the comparison above for which fits your team.
What's the price difference between Hotjar and Simple Analytics?
Hotjar starts at Free. Simple Analytics starts at $20/mo.
Can I migrate from Hotjar to Simple Analytics?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.