Head-to-head
Hotjar vs Reportz
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Hotjar | Reportz | |
|---|---|---|
| Tagline | See how visitors really use your site. | KPI dashboard reporting for marketing teams and agencies |
| Pricing model | Freemium | Paid |
| Starts at | Free | $9.9/mo |
| Founded | 2014 | — |
| AI-native | ||
| Categories | Analytics, Landing Pages | Marketing Project Management, Analytics |
| Vendor claimed |
Quick take
Pick Hotjar if you need see how visitors really use your site. Pick Reportz if you need kpi dashboard reporting for marketing teams and agencies.
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Frequently asked
- Is Hotjar better than Reportz?
- It depends on your use case. Hotjar is see how visitors really use your site, while Reportz is kpi dashboard reporting for marketing teams and agencies. See the comparison above for which fits your team.
- What's the price difference between Hotjar and Reportz?
- Hotjar starts at Free. Reportz starts at $9.9/mo.
- Can I migrate from Hotjar to Reportz?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.