Head-to-head
Hotjar vs Publica
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Publica
Ad server and header bidding platform for CTV publishers and streaming services
Custom pricing
Visit PublicaAt a glance
| Hotjar | Publica | |
|---|---|---|
| Tagline | See how visitors really use your site. | Ad server and header bidding platform for CTV publishers and streaming services |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | 2014 | — |
| AI-native | ||
| Categories | Analytics, Landing Pages | Programmatic & Ad Tech, Analytics |
| Vendor claimed |
Quick take
Pick Hotjar if you need see how visitors really use your site. Pick Publica if you need ad server and header bidding platform for ctv publishers and streaming services.
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Frequently asked
- Is Hotjar better than Publica?
- It depends on your use case. Hotjar is see how visitors really use your site, while Publica is ad server and header bidding platform for ctv publishers and streaming services. See the comparison above for which fits your team.
- What's the price difference between Hotjar and Publica?
- Hotjar is free. Publica uses custom pricing.
- Can I migrate from Hotjar to Publica?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.