Head-to-head
Hotjar vs PostHog
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Hotjar | PostHog | |
|---|---|---|
| Tagline | See how visitors really use your site. | The product OS for developers. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2014 | 2020 |
| AI-native | ||
| Categories | Analytics, Landing Pages | Analytics |
| Vendor claimed |
Quick take
Pick Hotjar if you need see how visitors really use your site. Pick PostHog if you need the product os for developers.
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Hotjar alternatives →
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Frequently asked
- Is Hotjar better than PostHog?
- It depends on your use case. Hotjar is see how visitors really use your site, while PostHog is the product os for developers. See the comparison above for which fits your team.
- What's the price difference between Hotjar and PostHog?
- Hotjar starts at Free. PostHog starts at Free.
- Can I migrate from Hotjar to PostHog?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.