Head-to-head
Hotjar vs Northbeam
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Northbeam
Multi-touch attribution and media mix modeling for ad performance
From $1,500/mo
Visit NorthbeamAt a glance
| Hotjar | Northbeam | |
|---|---|---|
| Tagline | See how visitors really use your site. | Multi-touch attribution and media mix modeling for ad performance |
| Pricing model | Freemium | Paid |
| Starts at | Free | $1,500/mo |
| Founded | 2014 | — |
| AI-native | ||
| Categories | Analytics, Landing Pages | Paid Ads, Analytics |
| Vendor claimed |
Quick take
Pick Hotjar if you need see how visitors really use your site. Pick Northbeam if you need multi-touch attribution and media mix modeling for ad performance.
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Frequently asked
- Is Hotjar better than Northbeam?
- It depends on your use case. Hotjar is see how visitors really use your site, while Northbeam is multi-touch attribution and media mix modeling for ad performance. See the comparison above for which fits your team.
- What's the price difference between Hotjar and Northbeam?
- Hotjar starts at Free. Northbeam starts at $1,500/mo.
- Can I migrate from Hotjar to Northbeam?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.